TikTok is introducing a new feature that permits them to lessen the volume of artificial intelligence-produced media appearing in their timelines. This step comes as the service announced that it currently hosts over 1 billion content made with AI.
Trial and Implementation
This change is in a pilot phase over the following weeks before a full-scale rollout. This advancement coincides with a surge in AI content, driven by new content generation software.
AI Content on Other Platforms
Studies have shown that almost a tenth of the fastest-growing content creators on a competing service exclusively feature clips produced artificially. A considerable share of this content is considered low-quality AI content, a term for poor-quality, bulk-generated content that is typically nonsensical or dreamlike.
“We know from our community that a lot of users enjoy content produced via AI tools, ranging from AI artwork to science explainers, and we intend to offer the community the option to see more or less of that, according to their own likes,” commented a company executive.
AI on the Platform
The platform disclosed that there are presently 1.3bn videos on its service labeled as AI-generated. Collectively, over 100 m videos are uploaded to the app every day, making clips made by AI a minor part of its total content library.
User Control Features
Members will be able to decrease or raise the amount of AI-generated videos they see by accessing the content preference setting in the app and choosing AI-made media. Further subjects that can already be controlled under the tool cover news, fashion, beauty, and choreography.
AI Disclosure Rules
TikTok’s guidelines mandate content makers to tag convincing artificially created content, and it prohibits harmful AI impersonations of well-known individuals or critical incidents. Any believable artificial content that is not labeled can be deleted under its user guidelines.
Furthermore, the app will from now on add an artificially created label to content made using its built-in AI features, or identified by an cross-platform project for identifying artificial media. This action is intended to help prevent users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The platform is additionally introducing a $2 million awareness program for specialists and organizations to create educational content about using AI responsibly. This program will benefit non-profit groups focused on teaching coding and technology.
Moderation Strategy
The video-sharing app has defended its content review process, following debate over intentions to make redundant numerous content moderators in the UK. It is planning to eliminate a significant number of roles in its content moderation department in London, with trade unions and internet security professionals raising concerns that humans are being replaced by machine-led review.
A trust and safety lead clarified that people-led review would continue to be important, but automated tools can safeguard staff by filtering out the most distressing content prior to it is viewed by people. TikTok announced a 76% decrease in shocking and graphic content seen by human moderators over the last 12 months due to the use of its automated systems.
We believe it is crucial to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we further consider it’s extremely critical to reduce exposure to dangerous material as rapidly, which is why a lot of the machine support is really helping us operate efficiently.”
